Hunts for One Perfect Client with "Recipe for Success" October 5, 2009 -- Starting today, The Halo Group, an independent marketing communications and branding agency, kicks off a campaign targeted at key industry players about the Agency's unique business-building model. The Agency is promoting its collaborative work style, which Halo leaders say is the only sensible solution to reaching consumers today. The five-day marketing initiative delivers daily insights, plus one baking ingredient, to ad agency search consultants and culminates in Halo's recipe for success. The campaign includes a pointed video of a singing barbershop quartet of mad scientist heads celebrating collaboration. The video will be launched in social media channels that include YouTube, Twitter and LinkedIn. "Collaboration breeds insight. And we are in search of one perfect client who is accountable for business growth through marketing and who will be inspired by the different perspectives we offer," said Linda Passante, CEO of The Halo Group. About The Halo Group, Inc.
The Halo Group is an independent Manhattan-based marketing communications and branding agency that brings together an Executive Roundtable of seasoned marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media experts to work with a select list of international clients, servicing all of their marketing needs. Since its founding in 1994, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit www.thehalogroup.net.
September 25, 2009 - Today, Tyler Jennings, Social Media Specialist for The Halo Group, was the keynote speaker at the sold-out event titled "Personal Branding 2.0: Best Social Media Practices" on the closing day of Advertising Week, North America's premier gathering of cutting-edge communications leaders. Jennings addressed the Advertising Women of New York, the first women's association in the communications industry, and offered his expert point of view on the importance of personal branding given the uprise of social media.
The Halo Group, a new agency model that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists, to work collaboratively with clients. Jennings functions as the social media strategist among the multidiscipline environment of seasoned professionals at Halo.
"Tyler's knowledge of social media has strengthened Halo's digital offering and will keep the agency on the forefront of the newest technology," said Linda Passante, CEO of The Halo Group. "Personal branding is just as important as corporate branding and will remain so as social media continues to be a necessary tool of communication."
Jennings shared expert tips on how to sell oneself through a variety of social media channels. For those who are not yet savvy about social media and for those who want to perfect personal branding in the social media realm, Jennings provided insightful feedback on how to stand out in an oversaturated and competitive environment by communicating strategic messages to targeted communities.
About The Halo Group, Inc.
The Halo Group is a Manhattan-based marketing communications and branding agency that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists to work collaboratively and directly with clients. Since its founding in 1994, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit www.thehalogroup.net
New York, NY - The Halo Group announces today the appointment of Joshua Arcus as the Senior Account Executive.
New York, NY - Joanna Lauren Goldstein has been named PR Director for The Halo Group. In this role, she will be responsible for implementing and executing communications and media programs.
Joanna arrives at Halo experienced in working with all aspects of media including print, TV, radio, online, blogs, podcasts, RSS Feeds, and mobile. Her credentials include work for clients such as Best Buy, Clinique, Heineken, Match.com, CoverBlend Cosmetics, David Blaine, The New York Post, and Def Jam Records.
“Joanna joins us at a critical phase in our industry,” remarks Linda Passante, CEO of The Halo Group. “Adding a media relations expert to our roundtable provides clients with another key perspective in communications.”
Agency Continues to Expand Integrated Functions
June 25, 2009 -- The Halo Group today announced Tyler Jennings, a veteran communications pro with an extensive background in social media, joined the agency as Social Media Specialist. Tyler further rounds out Halo’s digital offering and keeps the agency on the forefront of the newest marketing communications disciplines.
Before joining The Halo Group, Tyler consulted with various companies where he was responsible for social media efforts, monitoring and administration for specifically selected brands. He has worked with Twitter, Facebook, MySpace, YouTube, LinkedIn, Wikipedia, Blogger, WordPress, Ping and Bebo.
“Halo has been remarkable at finding the best and brightest talent in our business. Tyler’s experience and work ethic were a perfect marriage with our offerings for our clients,” says Michael Jean-Pierre, VP of Connection Planning at The Halo Group. “We’re excited about the forward movement as Tyler’s experience pushes us to new heights.”
About The Halo Group
Founded in 1994, The Halo Group is a 30-employee, Manhattan-based, independent marketing communications and branding agency. Halo combines brand architecture, marketing consultation and marketing communications services for its international clients. Since its founding, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit www.thehalogroup.net.
Unique 15-year Agency-University Partnership Yields Continuing Industry Honors
NEW YORK CITY – The Halo Group, Agency of Record for St. George’s University, announced its 128th and 129th awards for the client with Silvers in the Summit International and Admissions Advertising Awards shows. The latest awards for the 30-person agency follow a Silver Medallion for the same client in last year’s Awards for Advertising and Marketing Effectiveness, in a competition featuring work for Ocean Spray, Lexus and Maybelline among others. Halo has been honored in global, marketing effectiveness, creative, and specific category competitions for the University over the last 15 years.
“The Halo Group and St. George’s University partnership is a powerful combination of marketing and creative excellence,” said Linda Passante, CEO of Halo. “Our consistent recognition is testament to the fact that the right client-agency combination is needed to produce the right marketing strategies and great creative work.”
Halo’s winning “Heartbeat Campaign” in the Summits celebrates the University’s leadership position in international education by marrying global images of medical care for both humans and animals to the underlying message “A heartbeat is what connects us all.”
Halo also won a Silver Admissions Marketing Award in Promotion and a Bronze in Direct Mail for St. George’s, and a Merit for a mobile van created for Mercy College in Westchester.
About The Halo Group
Founded in 1994, The Halo Group is a 30-employee, Manhattan-based, independent brand communications agency. Halo combines brand architecture, marketing consultation and communications services for its international clients. Since its founding, Halo has been honored with over 250 creative awards, including Summits, Addys, Graphis, Tellys, and Midas Awards.
About International Summit Awards
The 2009 competition is in its 15th year and celebrates the creative accomplishments of agencies with annual billings of $30 million or less. Agencies from 26 countries participated.
About Admissions Marketing Awards
The Admissions Advertising Awards is the largest educational advertising awards competition in the country. This year, over 2,000 entries were received from more than 1,000 colleges, universities and secondary schools from all 50 states and several foreign countries.
New York, NY - The Halo Group today announced the newest edition to its creative team - Stu Garrett, Senior Creative Director. Prior to joining Halo, Stu was instrumental in strategic development of TV spots, as well as print and digital campaigns for clients that included AT&T, Sony, NFL, MBNA Bank, Johnson& Johnson, Merck, and Dupont.
Stu has received over 50 national advertising Awards, including awards from Cannes Film Festival, Addy Awards, Andy's, NJ Ad Awards, and Effie Awards. Communication Arts, Archive, Creativity, and Graphis magazine have recognized his work as an exemplary creative industry leader.
"Stu's talent is unmistakable and he creates compelling work, said Linda Passante, Halo CEO. "The creative talent that calls Halo home are the best in the business."
New York, NY - The Halo Group today announced the appointment of Michael Pierre as Vice President of Connection Planning. Michael will direct traditional and new media efforts for Halo and its clients. An early web innovator, Pierre's track record includes digital marketing efforts for Chase, Auto-bytel, Sony, US Army, DeBeers, Pfizer, Samsung, and Coldwell Banker.
"We advocate that all brand communications work interdependently. That includes all forms of paid advertising and social media...even sales presentations," said Linda Passante, Halo CEO. "Michael's background and media skills give us an enviable edge in developing innovative customer engagement plans for Halo clients."
New York, NY - The Halo Group today announced that Guy Sealey, an industry veteran with an extensive background in creating interactive media, joined as Senior Creative Director, Interactive. Guy is an accomplished player in the new media space, guiding brands from Subway to US Airways to HBO, over the course of his career.
"The medium and the message - Guy fills an important role here at Halo as we continue to reshape and expand the agency to take advantage of all the offerings in digital media. Guy plans while he creates and that is an emerging and critical communications function," said Linda Passante, Halo CEO.
Before joining Halo, Guy was an integral part of teams that secured major industry awards, including "Mid-Size agency of the year 2005." He created the first ever viral campaign for HBO's "Six feet Under" and the first integrated campaign for Aunt Annie's Pretzels. Additionally, Guy was awarded a 2007 Emmy for Outstanding Achievement in Broadband Content.
